Broome mother-daughter team launch eco-clothing brand

Alarmed by the recent release of research by WA-based foundation Minderoo about the potential impacts of polyester clothing and plastic transfers on clothing for children?

Irritated by big-box department stores carrying super-gendered kids’ clothing lines, or splashing Bluey and Paw Patrol over everything in sight?

Well, check out this gender-neutral eco-friendly online children’s clothing store just launched by Broome eight-year-old Stevie, a Yawuru, Bunuba and Jabirr Jabirr girl, and her mother Adele Peek, a Yawuru/Bunuba woman.

Fire Monkey was inspired by and features Stevie’s artwork across a wide range of T-shirt colours.

“We created Fire Monkey to bring my daughter’s creative dreams to reality,” said Adele.

“Our goal is to provide clothing that sparks joy and helps all children, regardless of gender, feel connected, seen and heard.”

Peek told us that beyond wanting to share her daughter’s talent, she didn’t like mainstream “Disney princess” style clothing, or the prevalence of merchandising in children’s wear.

“Nor did I like that it was only traditional girl or boy colours available in certain cuts and sizes,” Peek said.

Peek said the company used print-on-demand service Printful, which applied water-based inks directly onto fabrics and does not use plastic-based transfer materials.

She said it also partnered with suppliers adhering to responsible manufacturing practices.

The Fire Monkey website has further information about the sustainability credentials of each piece.